Welcome to Urban Street Lit Media

Urban Street Lit Theater

The modern era of the so-called chitlin’ circuit reemerged in the 1980s under the name “urban theatre circuit.” Some of the plays born through this circuit include “Mama I Want to Sing,” “Beauty Shop,” and “Diary of a Black Man.” As in the past, this revived genre relied on the participation and support of predominantly Black audiences. Urban Theatre takes pride in being labeled “off- Broadway” and being featured only in Black theatres and communities throughout the country.

Simple plots, sometimes bawdy comedy, gospel music and a moral lesson borrowed from the church are staples. Throughout the 90’s, the popularity of the urban genre was sparked by trailblazers such as Shelly Garrett, Tyler Perry and David E. Talbert and has grown beyond the inner city playhouses to box offices and to blockbuster DVD’s. Urban theatre has found its soul as “Soul Theatre”, and is respected nationally and internationally as a viable franchise whose brand loyalty commands over $5 billion annually.

Urban Street Lit Theater will develop and produce tours of plays that have a proven audience based on successful “Urban Lit” novels and well known authors.

Urban Theater Demos

“Tyler Perry better be on the look-out. From the looks and the sounds of this, ‘Every Dog’ may be the show to see this year.” – AOL’s Black Voices

Primary Audience:

· 81% African-American Women

· 22-55 years old

· $35-65K Average Household Income

· College Educated

· Fans of contemporary R&B, Gospel, and

· “conscious” hip hop music

· Internet savvy

· Cultural awareness to African-American issues

· Gospel and R&B radio listener.

· Strong product awareness and dedication to one or more consumer brands:

BET, TV-One, UPN, WB, Ebony, Essence, Jet, Black Enterprise, Vibe, Right On!, Tom Joyner Morning Show, Michael Basin, and Steve Harvey

Stage Productions

“Tyler Perry better be on the look-out. From the looks and the sounds of this, ‘Every Dog’ may be the show to see this year.” – AOL’s Black Voices

Following in the steps of David E Talbert and Tyler Perry, the play “Every Dog Has His Day”, under the brand Urban Street Lit Theater will be shooting the film version of “Every Dog” as well, and have it ready for sale each week when the stage play tours nationally. A touring show of this magnitude will have access to upwards of 12,000 patrons per week.

Utilizing the Play’s budget to market and promote the Film, the profit margins for the actual film’s release in 2010 is greatly enhanced and the buzz already created nationally.

Urban Theater is doing incredible box office numbers. Imagine before the show begins, in a packed 2,500 seat venue a screen comes down to project a strong 2 minute trailer with the film version available in the lobby! This sort of marketing collaboration between Urban Street Lit Films and Urban Street Lit Theater is what makes Urban Street Lit Media such a unique brand, ensuring considerable market penetration for all of its products.